Free website grader
Is your website bringing in customers or quietly turning them away? Enter your address and get a plain-English score in seconds: whether Google can find you, whether it works on a phone, and whether a visitor can actually reach you.
What the grader checks
Found on Google
Whether Google may list the page, your title and description, a headline that says what you do, subheadings in a sensible order, links to your other pages, a sitemap and robots file, a correct preferred address, and structured data that gives Google and AI assistants your business details.
Content a customer reads
Enough real text on the page to rank and to persuade, your location and phone in that text, descriptions on your images, link wording that makes sense on its own, a proper preview when the page is shared, and whether anything has been updated lately.
Trust and getting in touch
A secure connection everywhere, including the old http address and every file on the page, standard security settings, a tap-to-call number plus a form or email, a clear next step near the top, reviews, opening hours, a privacy policy, form fields everyone can use, and site icons.
Technical health
Whether the page fits a phone screen and still lets people zoom, the weight of the page code, scripts and outside services holding up the first view, modern image formats, images that load as you scroll, and images that do not make the page jump while it loads.
Speed on a phone
The real file size of your photos, plus the three numbers Google itself ranks on, measured by its own test on a mid-range phone: how long somebody waits before they see anything, whether the page jumps about while it loads, and how quickly it answers a tap. Where Google has enough real visitors to your site, it reports what they experienced instead of a test.
How the score works
Each check is marked as passed, could be better, or needs fixing, and weighted by how much it affects a real business. The grader is strict on purpose: it holds your site to the standard of a professional audit, not to whether the basics exist. A warning earns little credit, any failed check keeps you out of the top band, and being hidden from Google, not fitting a phone or lacking a secure connection caps the score below 60 however much else is right.
85 or more is rare and means the site is in great shape. 70 to 84 is good, with gaps worth closing. 50 to 69, where most small business websites land, means there is real work to do. Under 50 usually means the site is costing you customers.
Each of the five sections is graded on that same scale, so a site can be an A for being found on Google and a D for trust, and you can see at a glance which one to spend a Saturday on. The report ends with the list of fixes in order. The points beside each one are what your score should gain, worked out by rescoring the site with that single thing put right.
The grader reads your page the way a search engine first does: the code your server sends, before any scripts run. If your content only appears after JavaScript loads, it will say so, because many crawlers and AI assistants never see that content.
Questions
Is the website grader really free?
Yes. There is no sign-up and no email required, and you can check as many of your own sites as you like. We do not store the addresses people check.
Why is my score lower than I expected?
Because the grader is deliberately strict. Most small business websites score between 50 and 70, including sites that look good, because looking good is only part of the job: photos that are too large for phones, a missing call to action, no reviews on the page, or business details Google cannot read all cost customers without being visible. Every issue listed comes with what to do about it, and fixing the few marked "needs fixing" usually moves the score the most.
Why is my score different from other SEO tools?
Every tool weighs things differently. This one is built around what matters to a small local business: being listed on Google, working on a phone, and making it easy for a customer to get in touch. It deliberately ignores technical details that rarely change how many customers find you.
Does it check my whole site?
It checks the page you enter, usually your homepage, plus your site-wide robots.txt and sitemap. Your other pages may score differently, so it is worth running your most important service pages too.
My site scored well. Why am I still not showing up on Google?
A sound website is the foundation, not the whole building. Ranking also depends on your Google Business Profile, reviews, how long the site has existed, and how many other sites link to you. A new site can take weeks to be picked up; submitting it in Google Search Console speeds that up.
Can you fix the problems for me?
If you would rather start fresh, SimplePath builds a new site from a plain description of your business and keeps helping you get found on Google afterwards. You can also ask us to design a free concept first.
Linking to the grader
Run a small business resource page, a chamber of commerce or a local business blog? You are welcome to link to this tool: simplepath.ai/website-grader. It is free for everyone and always will be.