Blog
Practical writing on building, launching, and growing a website, from the team behind SimplePath.
September 28, 2026 · Getting Found
Meta tags and descriptions that people actually want to click
A meta title and description are the headline and preview text people see in search results, and writing them like a real invitation instead of a keyword list is what gets the…
September 27, 2026 · Getting Online
SSL certificates explained: what they do and why you need one
An SSL certificate encrypts the connection between your website and its visitors, and without one browsers will flag your site as "not secure" and search engines will rank it…
September 26, 2026 · Vibe Coding
Fixing it when AI builds the wrong layout
When an AI website builder puts things in the wrong place, the fix is almost always in how you describe the change, not in starting over.
September 25, 2026 · Design and Layout
Font choices that make your content easier to read
The easiest content to read uses one or two simple fonts, a body size of at least 16 pixels, and generous line spacing, and the rest of this post shows you exactly how to set…
September 24, 2026 · Winning Customers
Pricing pages that don't scare people away
A pricing page that doesn't scare people away shows the real numbers, uses plain words, and tells visitors exactly what they're getting before they ever have to ask.
September 23, 2026 · Running Your Site
Managing multiple authors on one website
Managing multiple authors on one website comes down to giving each person their own login with the right permissions, and agreeing on a few style rules before anyone hits publish.
September 22, 2026 · Getting Online
What happens in the first week after you launch
The first week after launching a website is mostly quiet, and that's normal: here's what's actually happening behind the scenes and what to do about it.
September 20, 2026 · Design and Layout
Color psychology in website design
The colors on your website shape how visitors feel about your business before they read a single word, and getting them right is simpler than it sounds.
September 19, 2026 · Winning Customers
Trust signals every small business website needs
A trustworthy small business website shows real contact details, real proof from real customers, and a few small signs that a real person is behind it.
September 18, 2026 · Running Your Site
Broken links on your site and why they matter
A broken link is a dead end on your website, and every one of them chips away at visitor trust and search engine rankings.
September 17, 2026 · Getting Found
What are keywords and what is keyword research?
Keyword research is just writing down the exact words your customers would type when they need you, and then using those words on your website.
September 16, 2026 · Design and Layout
Mobile design mistakes that lose you customers
Most website visitors are on their phones, and small design mistakes there cost you customers faster than almost anything else on your site.
September 16, 2026 · Getting Found
Backlinks explained: how other websites help you rank
A backlink is simply a link from another website to yours, and search engines use those links as a signal of trust and relevance when deciding how to rank you.
September 15, 2026 · Winning Customers
Customer testimonials and where to put them
The best place for a customer testimonial is right next to the decision it's supposed to help someone make, not tucked away on a page nobody visits.
September 14, 2026 · Running Your Site
Backing up your website so you never lose everything
Backing up your website means keeping automatic, scheduled copies of your files and content in more than one place, so a crash or mistake never means starting from zero.
September 11, 2026 · Getting Online
Can you move your website to a different platform later
Yes, you can move your website to a different platform later, but how easy that move is depends entirely on the choices you make when you first set it up.
September 10, 2026 · Getting Online
What is web hosting?
Web hosting is simply renting space on a computer that's always connected to the internet, so your website is available whenever someone types in your address.
September 9, 2026 · Design and Layout
Navigation menus that visitors actually use
A navigation menu that actually gets used is short, clearly labeled, sits in a predictable spot, and always shows visitors exactly where they are.
September 8, 2026 · Winning Customers
Call to action buttons that actually get clicked
A call to action button gets clicked when it tells visitors exactly what happens next, stands out visually, and shows up right when they're ready to act.
September 8, 2026 · Running Your Site
How often should you post to keep visitors coming back
The honest answer is that consistency matters more than frequency, and once a month done well beats once a week done poorly.
September 6, 2026 · Design and Layout
White space on your pages and why it matters
White space, the empty area around your text and images, is what makes a page easy to read instead of overwhelming, and it matters more than almost any other design choice you'll…
September 4, 2026 · Winning Customers
Writing a headline that makes people stay on the page
A headline keeps people on the page when it makes a clear, specific promise in the visitor's own words, and the page underneath actually delivers on it.
September 3, 2026 · Getting Found
How long does it actually take to rank in Google
Most new websites need three to six months to start appearing in Google and six to twelve months to rank well for competitive searches.
September 2, 2026 · Running Your Site
Updating old content to rank better without starting over
You don't need to rewrite an old page from scratch to make it rank better again; you just need to know which parts to fix.
September 1, 2026 · Vibe Coding
AI color suggestions and when to ignore them
AI color suggestions are worth trusting most of the time, but you should override them when they hurt readability, clash with your brand, or make your site blend into every other…
August 31, 2026 · Getting Found
Getting found in Google Maps when you have no physical location
You don't need a storefront to show up in Google Maps, you just need to set up your Google Business Profile as a service-area business and back it up with a solid website.
August 31, 2026 · Vibe Coding
Describing your website design to an AI in plain English
You describe your website to an AI the same way you'd describe it to a friend: what it's for, who it's for, and what you want people to feel when they land on it.
August 29, 2026 · Getting Found
Why your website doesn't show up on page one yet
Your website isn't on page one yet mainly because search engines don't yet have enough evidence that it's the best answer to what people are searching for.
August 28, 2026 · Getting Online
How to register a domain name without the confusion
Registering a domain name takes about ten minutes and one honest decision: pick a name, buy it from a reputable registrar, and skip the add-ons you don't need.
August 27, 2026 · Vibe Coding
When to ask AI to rebuild part of your site
A simple way to decide whether a page needs a full AI rebuild or just a small fix, plus exactly how to ask for it.
August 26, 2026 · Getting Online
Do You Really Need Your Own Domain Name
A friendly, no-nonsense look at whether a custom domain name is worth it, or whether a free web address will do the job just fine.
August 25, 2026 · Design and Layout
Will my AI-built website look generic?
An AI-built site looks generic when nothing pushes it away from the most common design on the web. Two things can push it: the builder, and you. The second matters more.
August 24, 2026 · Vibe Coding
The mistakes people make describing websites to AI
If you've ever typed a request into an AI website builder and gotten back something close but not quite right, the problem usually isn't the tool, it's how the request was worded.
August 23, 2026 · Winning Customers
Building a Website When You Have No Tech Skills
You don't need to learn to code to get a website that actually brings in customers, you just need to know what to focus on and what to skip.
August 22, 2026 · Running Your Site
Security Basics: Protecting Your Website from Hackers
You don't need to be a security expert to keep your website safe. Here are the basics that actually matter.
August 21, 2026 · Getting Online
How to make a business website without code
You do not need to code or hire a designer to get a real business website. Here is a simple, step-by-step way to plan it, build it, and get found on Google.
August 20, 2026 · Getting Online
Free Website Builders Compared: Which One Costs Nothing to Start
Free website builders all say 'free,' but they don't all mean the same thing, here's what to actually check before you pick one.
August 20, 2026 · Getting Online
What is an AI website builder?
An AI website builder turns a plain-English description of your business into a finished website, no code or templates. Here is how it actually works and what to look for.
August 18, 2026 · Getting Online
How much does a small business website cost?
An honest breakdown of what a small business website costs, from design and hosting to domains and upkeep, and how to keep the whole thing affordable.
August 17, 2026 · Getting Online
Where to Start When You Have No Website Yet
A plain, step-by-step way to think through your first website, starting with what actually matters first.
August 16, 2026 · Winning Customers
Photos and words that make your website look professional
A few honest, practical changes to your website's photos and words can make it look far more professional, and none of them require a big budget.
August 15, 2026 · Getting Online
The Three Questions Every Visitor Is Silently Asking
Before you worry about pages, plugins, or design trends, your website needs to answer three quiet questions in the visitor's head, or they'll leave without telling you why.
August 15, 2026 · Getting Found
The Google Business Profile details local businesses skip
A look at the smaller, easy-to-miss parts of your Google Business Profile that quietly affect whether local customers find you.