The specific words that help AI understand your vision

The words that help AI understand your vision are specific, concrete ones: who the site is for, what you want visitors to do, which pages you need, and what the look should feel like. Words like "modern" and "professional" tell it almost nothing. A real example does the work instead.

That matters most when you build with a tool like SimplePath, where you describe a website in plain English and it builds the site from your description. Here's how to word each part so you get something close to what you pictured on the first try.

Which words tell AI who the site is for and what it should do?

Start with the person and the goal. AI can't guess your customer, so name them. Then name the one action you want them to take.

Compare these two:

• Weak: "I need a website for my bakery."
• Strong: "A website for a neighborhood bakery. Visitors are local families and people ordering birthday cakes. The main goal is getting them to place a cake order using a form."

The second version gives the AI a reason for every choice. The order form goes near the top. The photos lean toward cakes. The tone is warm, not corporate. The action you want from visitors (order, book, call, sign up) is sometimes called a call to action, and it's worth saying out loud every time.

A quick rule: if you can't finish the sentence "I want a visitor to ___ ", the site isn't ready to describe yet. Figure that part out first.

How do I name the pages and sections I need?

Use the plain names people already know. You don't need to know any code. These are the words that map cleanly to what gets built:

• Home page: the first page people land on.
• About page: who you are and why people should trust you.
• Services page or menu: what you offer.
• Pricing section: a simple table or list of what things cost.
• Contact page with a form: where people reach you.
• FAQ: short answers to questions customers always ask.
• Header is the strip across the top with your logo and menu. Footer is the strip at the bottom with your address and links.

Then say the order. "On the home page, put a big headline first, then three short service blurbs, then customer reviews, then a contact form at the bottom" gives the AI a blueprint. If you're not sure what's possible, what SimplePath can build covers the types of sites you can ask for, from stores to blogs to member areas.

How do I describe the look without knowing design terms?

Swap adjectives for things you can see. "Clean" means something different to everyone. These work better:

• Colors by name: "deep navy and warm white with one orange button color." If you have exact brand colors, give them.
• Space: "lots of white space" means plenty of empty room around text and images, so the page feels calm. "Dense" means packed with information.
• Text style: "a simple, rounded font like you'd see on a children's book" or "an elegant serif font" (the kind with small feet on the letters, like a newspaper).
• Photos: "large photos across the full width of the page" or "small product photos in a grid."
• Comparisons: "The feel of a boutique hotel site" or "as simple as a restaurant menu." Describing a mood by comparison is fast and AI handles it well.

Say what you don't want too. "No pop-ups, no auto-playing video, no stock photos of people shaking hands" saves a lot of back and forth.

What words help people find the site later?

This is where search comes in. Search engines and AI assistants match your site to what people type or ask. That's what "SEO" (search engine optimization) means: making your site easy to match with real questions.

You help it by using the phrases your customers actually use, and by naming your place. Don't write "premium dental wellness experience" if people search "family dentist in Tulsa." Put in your service, your city or area, and the questions people ask. Tell the AI, "Use the words a customer would type into Google," and list a few. An FAQ page full of real customer questions, answered plainly, is one of the easiest ways to be quoted by AI assistants.

If you already have a site, the free website grader scores it, which can show you what wording is missing.

Putting it together

Here's a full description you could adapt:

A website for a neighborhood bakery in Austin. Visitors are local families and people ordering birthday cakes. Main goal: get them to fill out a cake order form. Pages: home, menu, about, FAQ, contact. Home page order: big headline, three featured cakes with photos, customer reviews, order form. Look: warm white background, deep navy text, one orange button color, a friendly rounded font, lots of white space, large photos. No pop-ups.

That's about 80 words, and it covers audience, goal, pages, order, and look. If the first result is off, change one thing at a time, such as "make the headline shorter" or "move the form higher." Small, specific edits beat starting over.

Ready to try it? Describe your own site in SimplePath, check pricing and what each plan includes if you want to see the options first, or get in touch if you'd like help wording your first description.