SimplePath vs Wix
Wix has been building websites since 2006 and does more, in total, than anything else here. Templates, an app market, email marketing, a full store with point of sale, support you can phone at any hour. If breadth is what you are shopping for, Wix wins and we will not pretend otherwise. The question worth asking is whether breadth is what gets your business found, because that is a different problem, and it is the one we built for.
When to choose Wix instead
Pick Wix if you need a point of sale for a physical counter, carrier calculated shipping rules, or email campaigns to a customer list. Those are substantial products and we do not have them. If you sell online without a shop floor, and your customers find you by searching rather than by browsing a catalogue, the trade runs the other way, and the rest of this page is about that.
Side by side
| Feature | UsSimplePath | Website builderWix |
|---|---|---|
| Building the site | ||
| How your site gets built | You describe it in chat | Templates, or an AI first draft |
| Editing by hand, without AI credits | Click to edit, plus full HTML and CSS | The drag and drop editor is the product |
| Test changes before they go live | Preview address you promote or discard | Unpublished changes in the editor |
| What it costs | ||
| Price to start | $9.99 a month | $17 a month |
| The same bill every month | Nothing is metered | Flat |
| Free to try | 30 days of hosting at first publish | Free plan, with Wix ads |
| Domain and hosting | ||
| Buy your domain in the same place | Registered in your name | Free for the first year on paid plans |
| DNS set up for you | Automatic on domains we register | Automatic, or point your nameservers at Wix |
| Getting found | ||
| Pages search engines can read at once | Real HTML, not a JavaScript app | Server rendered |
| Sitemap and canonical tags handled | Added for you when you publish | Automatic |
| Submitted to Google for you | Included with every paid plan | Search Console integration |
| Keyword positions tracked | Real Search Console positions, daily | Basic search analytics |
| A recurring SEO check with a score | Every day, scored out of 100 | A setup checklist you work through once |
| Google Business Profile checked | Audited weekly | Connect a listing |
| Readable by AI assistants | llms.txt and IndexNow, plus FAQ markup | Structured data tools |
| A blog the AI writes and publishes for you | On the Grow plan, up to one a day | AI drafts it, you publish it |
| Running the business | ||
| Contact and booking forms | Emailed to you, and stored on Grow | Forms and scheduling |
| Visitor analytics | Your own Google Analytics stream | Built in dashboard |
| Member accounts and a database | On the Grow plan | Members and a CMS |
| Online store | Catalogue, checkout, flat rate delivery, and stock tools built on request | Full store, including point of sale |
| Email marketing to your list | Not offered | Campaigns and automations |
Checked against Wix's own pricing page and documentation on 26 August 2026. Their price is the annual billing rate they advertise, which is usually cheaper than paying monthly. Features change, so check anything that would decide it for you.
Nobody has ever enjoyed picking a template
Wix gives you a gallery and an editor, with AI available for a first draft. We have no gallery at all. You describe your business in plain English and the entire site is generated for it, then you refine it by chatting or by editing the page directly. That is the difference between an afternoon of dragging boxes and a conversation. If you genuinely enjoy laying out pages, Wix is the more satisfying tool. Most business owners do not, and never wanted to.
Their SEO is a checklist. Ours turns up every day.
Wix has a well regarded SEO setup wizard and connects to Google Search Console. It is a good product, and it is largely something you complete once. SimplePath runs an AI SEO check every single day, scores your site out of 100 and shows the working, tracks your keyword positions against real Search Console data, separates branded searches from the non branded ones that actually bring new customers, audits your Google Business Profile weekly, and emails you a summary every Monday. One is a task you tick off. The other is somebody watching your search position while you get on with the job.
A price that stays where you left it
Both bills are flat, which is more than most AI builders can say. Worth knowing that Wix advertises annual rates, so paying month to month costs meaningfully more than the headline. With us the plan covers hosting and nothing is metered: no traffic charges, no compute, no surprises after a good month. Asking the AI to make a change draws from a prepaid balance, and editing by hand, right down to the HTML and CSS, is free and unlimited.
Settle it by looking at the work
Tables only get you so far. Have a concept of your site built free, with no card and no commitment, then put it next to whatever Wix produces for the same business. That comparison is worth more than this whole page. Plans and what each one includes are on the pricing page.
Other comparisons
- SimplePath vs Squarespace: The best looking templates in the business, a strong editor, and full commerce with zero transaction fees above the entry plan.
- SimplePath vs Lovable: Chat to a working application with authentication and a database, and the code lands in your own GitHub repository.
- See all four side by side