Ironwood Auto Repair

Showcase/Auto repair shop

The brief

Ironwood is a fictional West Asheville auto shop we built to answer a simple question: what could an independent repair shop's website look like if it were done right? Most shop sites are an afterthought, a phone number and a stock photo of a wrench. The goal here was the opposite, a site that earns trust the way a good mechanic does, with straight talk and no surprises.

The whole thing started from a plain-English description of the shop: ASE-certified, independently owned, honest pricing, the services offered, and the tools a customer actually wants. SimplePath designed the brand, wrote the copy, and built out every page.

What the AI built

A full multi-page site with a warm, workshop feel: a homepage, a services breakdown with up-front "from" pricing, an about page, reviews, an NC state inspection section, and a find-us map with click-to-call. Nothing about it reads like a template.

The parts that set it apart are the interactive ones. An instant quote tool lets a visitor estimate a job before they call, an online booking flow walks them through picking a service and time, and a customer portal shows how returning customers could sign in to track their service history.

More than a brochure

A repair shop site does one job: turn a search into a booked bay. Ironwood shows how SimplePath goes past the brochure to the tools that actually do that, quotes, booking, and a customer area, all generated from a description.

On the Grow plan, a real shop could power the customer portal with secure member sign-in and a database, so customers really do sign in and see their own history, all handled by SimplePath with no server to run.